Visual Identity · Draft
This is the proposed visual direction — logo, colours, and how the brand looks on the vans and workwear. Everything here is for your review and feedback, not a final decision.
01 — The Logo
The JPR Combustions mark: the flame, the name, the trade. Two versions — on white for documents and signage, reversed on the navy for dark backgrounds.
On white
On navy
02 — Colours
Three colours. Navy anchors the brand — professional and clear. Flame red for energy and warmth. White for everything in between.
03 — Van Livery
The logo on the Transit Custom and Citroën Dispatch — the two most common fleet vehicles. Navy base, white logo, clean and readable at distance.
04 — Workwear
Logo on the left chest for polos and the fleece. Bold enough to read clearly — the way a real embroidered logo sits.
05 — Overview
A single sheet showing all the mockups together — useful for comparing sizes and getting a feel for consistency across the fleet and team.
06 — The Van Address
We've talked through the idea of a single, memorable web address on customer-facing surfaces — something that also works as a slogan.
Instead of putting jprcombustions.co.uk on the van — memorable mainly to your accountant — the idea is a single address that doubles as a warmth-first message to every customer who drives past.
Two options are available on .uk — still deciding:
| Surface | What it shows |
|---|---|
| Vans & workwear | Slogan domain only (e.g. keepingyouwarm.uk) — no other web address |
| Business cards & email | jprcombustions.co.uk — the real web address stays here |
| Google & invoices | JPR Combustions Ltd — never changes, protects your reviews |
| How it works | The slogan domain points straight to jprcombustions.co.uk — one simple redirect, ~£10/year |